Microsoft has made deals with both Facebook and Twitter, which will see Bing feature updates from both networks in real-time search efforts. This means that social media just became an even bigger part of search engine marketing, particularly with Google also on board with Twitter and rumored to be talking to Facebook.

Twitter Search only shows you results displayed chronologically, which has really always seemed to be the essence of real-time search to me anyway. But Bing has a "Best Match" option, which attempts to give certain tweets more weight than others.

Bing weighs tweets by follower counts. "If someone has a lot of followers, his/her Tweet may get ranked higher," says Bing. "If a tweet is exactly the same as other Tweets, it will get ranked lower."

This is of course the earliest stage for any kind of algorithm Bing may have in place for its Twitter search feature. The feature is still in beta after all. It will be interesting to see if Microsoft makes more details available for how it ranks tweets moving forward. This could be a whole new nut to crack for SEOs. Consider that Bing results will be taking over for Yahoo if the Microsoft-Yahoo deal goes through, plus there is still Google's Twitter results to worry about.

Yet another reason to join in the social networking game.

Here are 5 tips to help you get found in real-time searches.