by Corey
12. October 2009 04:16
Share on FacebookI was just reading an article that was talking about how Google does not use the "keywords" meta tag in its web search ranking. There are a lot of people out there that still put a lot of stock into this, but they are basically wasting their time.
Just because Google ignores the "keywords" meta tag, that doesn't mean it ignores all meta tags. In fact, there are several that the search engines definitely use. For one, Google sometimes uses the "description" meta tag as the text for search results snippets. But even then, the "description" meta tag isn't used to influence ranking.
This doesn't mean that Keywords on your site are useless, this just means the actual meta tag keyword is useless. If you are not familiar with html code, meta tags sit behind the scenes and aren't even viewable to customers unless they view the page source. Keywords in your content where customers can read them are still very important. As I like to say, content is king. It has to be in your content before it can be on Google. So think about what people will type into Google and make sure those phrases are in your content.
So do yourself a favor and stop wasting time with adding in "Keywords" to the meta tags.
~Corey